LACOSTE IN MOTION

Lacoste in Motion is an event curated by Kult for the launch of Lacoste's new line of polo tee, L.12.12. The main source of inspiration comes from the Lacoste brand itself. The wide array of colors that the apparels are manufactured in, the fluidity of the textile, and the timelessness of the brand. All these qualities are fused together with various design elements, which resulted in this colorful and poppy direction for the reel.

Music: Shugo Tokumaru - Lahaha